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The denim industry's decision to create jeans based on the size of an average woman has backfired, as it is now challenging to find the "average" woman in today's world of diverse shapes and sizes. As a result, it has become difficult to find jeans that fit anyone perfectly, and women have to spend more money to get them altered or customized.

Tony's Denim, established in 2023, was out on a mission to create the perfect pair of jeans that could fit people with smaller waists. They have now launched a new collection featuring a unique adjustable elastic waistband that can be tailored to your preference. It's a revolutionary change for the denim industry!

“Tony’s Denim creates gap proof jeans with and without an adjustable elastic waistband to help fit those with a smaller waist!” 

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